Improve the analysis experience
How to turn digital campaign analysis easier and more personalizable?
COMPANY
Zeeng
How to turn digital campaign analysis easier and more personalizable?
COMPANY
Zeeng
Zeeng is the first Big data Analytics platform focused on marketing and communication in the Brazilian market. In it, users are capable to monitor the digital strategy of their competitors, and analyzing social media and news indicators.
MY ROLE
- Identify with CS and Support teams the users needs;
MY ROLE
- Identify with CS and Support teams the users needs;
- Users interviews;
- Benchmark;
- User flow;
- Interaction prototype;
- Documentation.
LEARNED
After the go-live, the customers brought to us feedback to improve the feature. We learned to prepare ourselves to keep improvement cycles.
CONTEXT
CONTEXT
CS and Support teams noticed a user needed to analyze specific terms in campaigns in social media.
SOLUTION
SOLUTION
Designed a feature to add tags on content where users could be add tags and filter with them.
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Delivery
Lean UX Canvas
Lean UX Canvas
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Requirement
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BENCHMARK
Analyze how the main competitors used the tag and tag manager.
Requirements:
Analyze how the main competitors used the tag and tag manager.
Requirements:
01. Creating tags
- Different colors;
- Ícon;
- Bulk tagment.
02. Create sub-tags
03. Tag manager
- Add
- Edit
- Remove
04. Analyse Tags
- Filter;
- indicators;
- Dashboard.
- Filter;
- indicators;
- Dashboard.
- Dashboard.
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Interaction prototype
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